Specialist Sales Development firm moves into Thetford

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Specialist Sales Development firm moves into Thetford

One of the UK’s fastest growing interim sales development, business development management and training firms has chosen Thetford as its new office base. Hayward Miller, which specialises particularly in helping SMEs to grow both their sales and their people, has moved into the Keystone Innovation Centre in Croxton Road, Thetford.

The new base will become home to Hayward Miller’s management, administration and growing training activities, the latter of which will use the Centre’s fully equipped conference and meeting room facilities.

The company is best known for its work in engineering and manufacturing, industrial products, aerospace and defence, where it has most recently earned a reputation for helping firms adversely affected by the recession to recover their order books and enter new markets.

Hayward Miller operates with a small core team and a wide network of associates and consultants around the country. This gives the firm nationwide capability and the benefits of expert knowledge and experience in specialist niche industries and technologies. It can also offer the option for more local access to its business coaches and mentors.

Founder Managing Director, Andy Hayward says, “Whilst we already assist and support companies across the UK, we see East Anglia particularly as a region for dynamic future economic growth. It also has a strong engineering, skills and technology base, supported by some of the best further education establishments in the country. But brilliance in science and technology is not always matched by a company’s ability to deal with customers, develop sales or understand complex markets – which is where we can help”.

Hayward Miller’s interim sales personnel are typically contracted to work for a client firm from two to twenty days per month – and for a fixed period or an ongoing basis. To the client’s customer, the Hayward Miller sales person will act and appear exactly like an internal member of staff – including e-mail addresses, business cards and other resources. In addition to the customer facing role, the firm can structure and conduct market research, analyse markets and competitors – and make initial contact to make appointments. Costs are structured depending on the client firm’s individual requirements and can be based on workings days and commissions.

The firm’s consultancy, coaching, mentoring and training capabilities can be applied at a range of levels from designing and creating sales strategy, marketing, evaluation and personal development of client personnel, through to specific training courses on leadership and teamwork, report writing and cold calling skills, meetings and negotiations, performance and target achievement.

Hayward Miller is a corporate member of NDI (Northern Defence Industries), which is an affiliated organisation within the EEF, the Manufacturers’ Organisation.

Written By Adrian Graves of AGO


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