What is Market Research?
Market Research provides accurate insight and analysis into society, a market or group of people.
Primary research involves undertaking studies to find out something new.
Secondary research makes use of existing sources. The process involves collecting, cleansing and evaluating the information.
Knowing the details of your market allows you to react faster and more accurately to change, making your company more profitable.
What does Hayward Miller offer?
Our Market Research team offer a wide range of services including:
- Database Generation
- Market Strategy
- Competitor Analysis
- B2B Interviews
- Focus Groups
- Contract Identification
We identify relevant sectors for your company and create a bespoke database of companies and contacts.
Our Market Research enables us to develop a market strategy with you. This will focus on the right product or service mix to stimulate growth. We also perform internal and external analyses.
We will identify your competitors and evaluate their strategies to determine strengths and weaknesses.
We can conduct in-depth interviews with participants, either by telephone or face-to-face.
We create and send surveys via email, post or online. We then analyse the findings and provide advice and feedback, allowing you to grow your business.
We conduct small group discussions to help determine how your customers or clients consider your product or service.
We access applicable tender portals to find the best openings for your company and provide you with a summary of each.
…we are your Market Research team!