What is Telemarketing?
A common misconception surrounding Telemarketing or Telesales is that it creates leads from cold calling. Understandably a lot of lead generation telemarketing companies do cold call, but at Hayward Miller, we avoid this, we warm call.
We research our markets and analyse companies before we call them. This filters down prospects to those who will have a need and who would benefit from our offering. We do not call companies one after the other from an uncleansed bought list. We create our own data with our Market Research.
Our Telemarketing starts with a warm call, we then follow “The Hayward Miller Way”, which is our procedure of communication through multiple streams. We become far more successful in selling when we talk to the decision-maker. Our communication timeline helps us build the relationship and BANT qualify the leads to ensure we are talking with an interested party.
We become your sales team and badge ourselves with your values, culture and branding. We train alongside each new client to ensure everyone is fully informed when talking to potential customers.
We use proven research and statistics in gauging our approach to each individual project. We always follow-up, follow-up and follow up!
What does Hayward Miller’s Telemarketing Involve?
The Telemarketing team offer a range of services including:
- Lead Generation
- Brand Exposure
- Telesales Scripts
- B.A.N.T Qualified Leads
- Appointment Setting
- Customer Support
Identifying and approaching potential customers, turning cold leads into warm through continuous nurturing and regular follow-ups.
Raising awareness of your company via strategic telephone and email contact.
We create optimised telephone and email scripts designed for success in your target sectors; you fully approve scripts before we utilise them.
B.A.N.T. Qualified Leads
B.A.N.T stands for Budget, Authority, Need and Timeframe. This is a method of assessing the quality of prospects and tracking them through the sales qualification process.
Arranging appointments for you to meet potential customers.
Providing general office administration, updating systems and databases and also collecting invaluable feedback from customers.
Providing existing customers with an opportunity to purchase higher end products, upgrades or additional items.
Selling your goods or services over the telephone and raising awareness of your product.
…we are your Telemarketing team!