What is Digital Marketing?
Digital Marketing is a combination of promoting and selling products or services on the web. It is the process of leveraging different online marketing channels such as search engines, social media networks, website development and email to reach your target audience.
Almost anything can be a digital marketing asset. It simply needs to act as a marketing tool online. That being said, many businesses don’t realise how many assets they have at their disposal.
By investing in a digital marketing strategy for sales growth, our marketers can collect valuable insights into target audience behaviours while opening the door to new methods of customer engagement.
What does Hayward Miller offer?
Our Digital Marketing team offer a wide range of sales growth methods including:
Search Engine Optimisation (SEO)
To increase traffic to your website and improve its searchability; we optimise your website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. We will improve your website’s overall, usability, security, performance and authority.
Social Media Marketing
To increase sales outreach and exposure to your business. We market your business organically through platforms such as Linkedin, Facebook or Twitter. We create posts, structure profiles and optimise the visibility of your Social Media in an engaging form of promotion to communicate your message.
To improve the quality of your online content and better communicate your brand’s personality, values and culture. Hayward Miller will create blog posts, website copy, images and infographics. This will assist with the development of your website, growth of your Social Media and can be used in digital media, such as leaflets and brochures. This gives your customers confidence in your company.
Email Marketing reaches a broader audience, exposing your company image and encouraging sales opportunities. We work with you to create a targeted campaign reaching out to your desired market. This can be a promotional campaign or strategic message to raise awareness of your sales offering and company brand.
When optimised, your website is a free sales tool that always advertises your brand. With a little investment, this can create long term benefits for your company. Your website is open 7 days a week, 24 hours a day, all year long and never calls in sick or reports late to work. We can update your existing website or create a brand new one.
…we are your Digital Marketing team!