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Have you Structured your Company Correctly?

Organisational Structure encompasses a business’s workforce and its lines of authority. It refers to management and all communications concerning who is accountable and responsible for decision making. A particular focus is on the teams, departments and divisions within a company and covers dynamics such as Chain of Command, Centralisation and Span of Control. Organisational Structure…
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The Benefits of Outsourcing

What is Outsourcing? Outsourcing is the practice of hiring another company or team to deliver some of your own business processes. The term seems to have a negative connotation; if a company claims that its sales department is outsourced, others may argue that the business is inefficient and must have consistency issues with the service.…
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Strategising for Growth

For most businesses, their aim is to grow within existing markets. This can lead to many different processes when deciding, “Where do I begin?” There are expansion strategies, pricing strategies, market entry strategies, marketing strategies and so on. Whatever the strategy, a simple question needs to be asked; – “Will this venture be sustainable?” Ansoff’s…
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The Key to Motivating Staff

What motivates you at work? Is it climbing up the ladder? Monetary bonuses? Job satisfaction, to know you are performing well? Is it your colleagues, team or the role itself? Maslow developed a theory that combines all the main drivers to motivate an employee, he called it the Hierarchy of Needs. Maslow argues that an…
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The Product Lifecycle and Delaying Decline

The Product Lifecycle theory explains the journey of a product, from research and development to its decline. It states the different milestones a product will go through and the state of sales throughout its growth. The theory can be applied to a singular product, a brand and its product portfolio or a particular model series…
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Communication Between Functions is Vital

Whether you are a large or smaller business, there are people in your workforce who are dedicated to the ongoing operations throughout the business. Depending on how large your organisation is, your team can be partitioned to different functions and then assigned to deliver different aspects of the business.  Such functions could be a Marketing,…
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Management Styles – Which Works Best?

Working in a management role can be a tough job. Not only do you have to look after your team and please them, but you have to keep those above you happy too. This can cause complications at times when handling your subordinates, how can you manage them in order to reach the company goals?…
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Pay Attention To Your Competitors!

Any company wanting to succeed should be reviewing and analysing their markets constantly. This is how you spot any trends and other changes in the industry. One major factor which can change your market entirely can be the threat of new entrants or a change within an existing competitors market strategy. Your competitors are companies…
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Do You Really Know Your Target Market?

In any business, you will already have an idea of who your ideal target market is, but how thorough was your research? Do you know whether your current market is your target? Do you know their demographics and psychographics? Are you supplying a lucrative demand? You should know these answers.  Why do you Need to…
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