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Why being salesy doesn’t work in B2B Sales
Since joining Hayward Miller, I’ve learned that being ‘salesy’ doesn’t work in B2B sales. Success comes from authentic, genuine outreach that feels human, and not AI.
Since joining Hayward Miller, I’ve learned that being ‘salesy’ doesn’t work in B2B sales. Success comes from authentic, genuine outreach that feels human, and not AI.
This newsletter focuses on our client, Kershaw Contracting Services, part of The Kershaw Group. Kershaw Contracting Services provide insulation and asbestos management, for both the private and public sectors, as well as private households. Hayward Miller are contracted to work on the asbestos management side of the business, to help increase sales and contribute to…
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