Author: Erin O'Rourke

Your Outsourced Sales Team

How AI Search Is Reducing Inbound Enquiries for UK CNC Manufacturers

The Enquiry Problem CNC Manufacturers Are Facing in 2026 CNC manufacturers are experiencing lower inbound enquiries despite maintaining the same capabilities, outreach efforts, and quality standards. Repeat orders become the revenue lifeline. Growth feels impossible without new enquiries. When Buyers Ask AI to Find CNC Suppliers, You’re Not in the Answer Buyers aren’t using Google…
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Why being salesy doesn’t work in B2B Sales

Since joining Hayward Miller, I’ve learned that being ‘salesy’ doesn’t work in B2B sales. Success comes from authentic, genuine outreach that feels human, and not AI.