Following on from the appointments of an IT Apprentice and Sales Coordinator, Hayward Miller has now filled the newly created role of Market Researcher. Laurel Deegan joins from PRmax, where she was a Researcher for the media contacts database.
Laurel will be working closely with Sales Coordinator Samantha Sacks, conducting research on Hayward Miller’s clients’ chosen markets. Sam will generate leads and appointments using the databases created by Laurel. The cohesion between the two roles will increase efficiency and speed up productivity. As well as undertaking market research, Laurel will also be creating reports such as sales strategy, market analysis, marketing plans, business plans and proposals.
Laurel has a BSc (Hons) in Psychology obtained at the University of Hull and an Advanced Certificate in Social & Market Research from the Market Research Society (MRS). Laurel is keen to utilise her knowledge and skills to advance the market research capabilities of Hayward Miller and help them become an industry leader within Europe.
Written by Laurel Deegan and published by Andrew Hayward.