Thetford sales development firm grows its commercial support infrastructure

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Thetford sales development firm grows its commercial support infrastructure

One of the UK’s fastest growing interim sales, business development and training companies has expanded its service team to meet growing client demand. Hayward Miller, based in Thetford and which has seen recent particular growth in its lead generation and market research activity, has made four new appointments in the first quarter of this year.

Founder Managing Director, Andy Hayward says, “Our focus is particularly on small and medium size enterprises (SMEs), where we effectively fill the role of a commercial sales infrastructure partner, providing all the support services which go with business development, as well as customer and market-facing sales activities themselves. Expanding our team to strengthen our lead generation, appointment making, market research, training and IT capability will significantly enhance the added value our clients derive from what we do for them, without their incurring the direct overhead costs of providing these functions in-house”.

Mike Newboult has been appointed Training and Development Manager, to design and deliver Hayward Miller’s own portfolio of specialist sales tuition and training. In addition, he will work alongside Andrew Hayward and the firm’s team of highly experienced external associates to support its specialist mentoring and coaching activities which help individuals new to some niche market sectors grow their industry knowledge, people and leadership skills. Mike Newboult’s arrival also runs concurrently with the firm’s launch of an on-line booking and payment system for its training courses.

Samantha Sacks has joined Hayward Miller as Sales Co-ordinator, heading up the firm’s lead generation and appointments activities. She will also strengthen the client exhibition and conference support team at events across the UK.

Qualified market researcher, Laurel Deegan joins to develop specialist market sector and industry intelligence, which will support clients and strengthen the firm’s sales strategy, customer profiling and targeting work.

IT apprentice, Georgia McGhee will work across the team to support its growing network and data management requirements.

Hayward Miller is best known for its work in the aerospace, defence, engineering and manufacturing sectors. It is already providing senior personnel on secondment to companies seeking to lift their niche market business development activities to the next level.

The firm’s consultancy, coaching, mentoring and training capabilities can be applied at a range of levels from designing and creating sales strategy, marketing, evaluation and personal development of client personnel, through to specific training courses on leadership and teamwork, report writing and cold calling skills, meetings and negotiations, performance and target achievement.

Hayward Miller is a corporate member of ADS, the Aerospace, Defence and Security industry trade body, NDI (Northern Defence Industries), which is an affiliated organisation within EEF, the Manufacturers’ Organisation and WEAF, the West of England Aerospace Forum.

Written By Laurel Deegan


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